About Us

Welcome to our little corner of the paddle sports world! We’re a small, family-run brand with a big passion for all things on the water – paddle sports, fishing, sunsets, and everything in between. We find joy in the peaceful rhythm of paddling, the saucy muskrats and otters, the rush of a river’s current, or the stunning colors at sunset. Paddle sports have a special way of making every trip memorable.

We’re constantly inspired by nature’s beauty and the joy we find in every paddle stroke. This brand is born from that passion, and we’re excited to share it with you. We wanted to create designs that celebrated the adventure, serenity and joy that the paddle sports lifestyle is all about. Each design is inspired by our journeys and the joy we find on the water, with a touch of humor to keep things light-hearted.

We’re a small team, but we’re big on values. We care deeply about the environment, and we care about people. Our commitment to taking care of our world is reflected in our selection of printing partners who are committed to 100% Carbon Free Emissions and thoughtful design choices. We strongly believe in getting outdoors and are committed to increasing opportunities for people of all abilities and backgrounds to experience (and get hooked on!) paddling sports. 

Thank you for supporting our journey! We appreciate every one of you who purchase and wear our designs! Whether you’re an experienced paddler or just starting out, we’re excited to have you as part of our community. Here’s to more adventures on the water, more sunsets to enjoy, and more nature’s gifts to discover together.

Go on - get paddling!